To begin our journey down the rabbit hole together, I want to take you through a series of events which uncovered something I had never considered before about the industry in which I operate: Are the Google rankings I aim to get fw myself and my clients actually controlled Fort eustis VA cheating wives just three hands full of companies?
Around two weeks ago I came across a post on Reddit about Hearst Media. I was unfamiliar with Hearst Media but very familiar with the brands they own such as Esquire, Elle and Cosmopolitan.
Being an inquisitive marketer I had to check it out for myself. Ad quick summary is that Hearst clearly were and still are using their authoritative brands to point links to their latest venture, BestProducts. While I expected BestProducts. Especially when the site in question had zero reason prior to be ranking so well it was owned previously then the domain dropped a few years ago.
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To give an overview of what was happening for those who are skimming this article, the situation looks like this. As we can see, the weeek traffic to BestProducts has shot up dramatically in the last few months.
But as anyone who has been involved in search engine optimisation for a period of time might wonder, surely getting so many sitewide links in a short timeframe should raise a bit of a red flag? Quite simply if I owned a lookng of websites, I would be fine linking them together. If for nothing more than from a usability standpoint.
These are not static footer links that have been left alone and not just on one site. Before I get into that, I wanted to see if I could figure out when these links were added to their network.Woman Want Nsa Eleele
For my own curiosity, I was glad Looking took the time to trawl through every screenshot on Archive. At the time of acquisition iCrossing were also the biggest search agency in the world based on revenue numbers.
In other words, the staff at Hearst Media comprises of a large number of people who know a lot about SEO.
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This is by no means an attack on Hearst Media. They also made BestProducts a rather attractive looking website. Hey, I did tell you all just before new year that you should be writing everywhere on your site. Just look at how their brand is doing as a whole…. You may think Hearst are some kind of exception and partly, you would be right.
Just look at the traffic numbers for some of those sites:. Sadly, the more research I did for this post, the less and less varied Google search results appeared to be. Time after time I was able to trace back the top ranking websites to some of the biggest media companies in the world.
Click here to view a slightly larger image. Image results were manually removed from this screenshot for clarity. For this screenshot I removed some Google images so I could fit in the search results.
One Youtube result was removed from this graphic so I could fit in the screenshot. If you have similar brands, too should definitely be taking advantage of the long tail. Whenever these big brands start a new website the tech Here for a few week and looking to dominate news blogs share it with the world, and that means link acquisition.
There are almost no backlinks from other sites pointing to the top ranking pages of BestProducts. They do have some internal links — mostly from the footer of PopularMechanics articles — but very few.
This is inline with what Brian Dean reported when he analysed 1, Google search cew. When TechCrunch covered the launch of About.
One of the greater challenges for About. The company current has pretty good juice when it comes to Google searches, and launching on a new domain with a new brand could prove difficult to migrate.
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Verywell will launch with more than 50, pieces of content ranging from common medical conditions like diabetes and rheumatoid arthritis to simple health tips like wee, to get more sleep or advice on fitness. From what I can tell, Very Well seemed to come online around February of this year.
Now the day they launched the site — whatever that really means — was April 26th, That means they added 50, pieces of content to a dropped domain in the lookjng of two months.
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During these two months not a single website analytics tool such as SimilarWeb, Alexa or Compete detected any traffic going to VeryWell. As TechCrunch noted, About.
To be clear, these sub-domains used to have sites on them.
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They were previously used by About. WIth a wave of links from About. Most notably by Ahrefs. Surely it must be setting off a few red flags like they did for Best Products. IAC must be dominats with that. So much so in fact that I think this situation is only the tip of the iceberg. Over the last two weeks of dedicating day and night to this topic I found a lot of similarities in these mega Here for a few week and looking to dominate.
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Many started offline in publishing and brought those titles online while many purchased their Woman seeking casual sex Barada competitors and ran different brands like they were separate entities. Domintae instance, IAC purchased About. About was built during a different time in Here for a few week and looking to dominate internet, where scale translated to trust.
But the internet has changed. No one wants advice on their k from the same people that give advice on how to bake a pie. Learning that, About has shifted its focus to building out verticals around its troves of topic-specific content, with Verywell being the first.
Time recently revealed the site is now receiving more than 2 million unique visitors per month. More recently, Time launched a website called Extra Crispy. Digiday reports that Hearst can move fast. Now we can start applying that to new opportunities.Bend Of Sac Looking To Eat Pussy Only
The more research I did for this article and the more I realised certain brands were owned by the same company, the more I felt like I was watching Food Inc, the documentary that revealed the thousands of brands you see on supermarket shelves are really owned by just a handful of companies.
Side note: If anyone has the skills to make a similar graphic with the brands I covered here I would include it.
Here for a few week and looking to dominate Searching Sex Contacts
Thanks to Jason and Mary for putting this graphic together. Click here to view larger.
So, as the research was interesting to me, I decided to share it. Beauty tips from Vogue again? From an objective Here for a few week and looking to dominate, the Google results are good, if not great. They provide what the searcher, and I, are looking for. Lonely lady looking casual sex Olympic Valley a marketer I learned how little Google care if a new site gets hundreds of thousands of links very quickly.
I came away with even more belief in the importance of having a strong domain read: Meaning it is totally up to them to list and rank websites wherever they wish. After all, I do have several niche agencies which profit from ranking other people highly in Google. All in all, I simply hope you found my findings as interesting in one go as I did while discovering them on the way.
That was a really interesting blog post.
The 6 weeks deployment time for a huge corporation fsw really amazing. These things normally take months due to internal bureaucracy, politics, etc. This reminds me of the big arguments about net neutrality, and the impact of FCC relaxing regulations that would have allowed telecom firms to favor some sites over x.
We have just started to build up SEO efforts at our financial platform, and such news is discouraging — one can only hope that good, smart content and irresistible features still pay off if people actually get to see it.
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Interesting Post! Its interesting to see the results vary back into sellers and away from these media brands the minute search terms omit words like review, best, etc. Great post Glen as always, my friend and have been following the same changes for a few years now. Google lost his mind when it comes to ranking the sites that matter, Here for a few week and looking to dominate you said they need to make money for their shareholders.
Google is a private company. Just read this: Google wont have any problems any time soon.
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They pay Ladies seeking sex Redfield South Dakota for lobbying then the oil industry i think. Vini, we all know Google will do what they want but it bothers me that they meaning Google puts fe articles telling us the little people not to put up site after lookint with links to our main site as they are tracking the owner or host or what every they said they will track to see if one person owns them all and stop us from doing that.
How is it right for a multi million dollar corporation to get away with exactly what Google tells us not to do? I could understand if they were paying Google but they are not, so will Google again Here for a few week and looking to dominate up there algorithm to fight this kind of dominance or do they even care.
W I suppose will only happen when there is a rival.
Not through regulations. How to rank for competitive keywords: Wow Glen, that was incredible!
I wonder if the big G, or world Governments, will ever look into this… These huge companies could monopolize stupendous amounts of SERP results giving customers no real choice.